AlpVision to Demo Mobile Solution to Combat Pharma Counterfeiting at INTERPHEX 2013

AlpVision will demonstrate how brand owners, experts and consumers who own a smartphone can play an active role in the fight against counterfeit pharmaceuticals at the upcoming INTERPHEX 2013 show on April 23 – 25.

Using a regular iPhone, AlpVision’s authentication solution is designed to detect AlpVision’s Cryptoglyph and Fingerprint technologies, two covert safety features that produce no visible markings and require no additional consumables, no special reading devices and no production changes.

AlpVision’s authentication application applies to a wide variety of pharmaceutical products, including packaging and labeling – folding cartons, labels, and blister packs – as well as plastic molded parts and medical devices – vials and syringes, containers and lids, test tubes and caps. Working in real-time, verification takes less than 3 seconds, including time to pick up the product and position the smartphone over it.

In addition to providing instant positive authentication, AlpVision’s application can also be customized to trigger a range of actions, including providing product features, user data, and market information. AlpVision’s instant authentication application is available for the iPhone 4/4S/5.