Porvair Filtration Group Increases Focus On Single Brand Identity

Porvair Filtration Group has announced that its operating divisions - Porvair Technology, MF&T, Filters for Industry, Microfiltrex, and its US operation will increasingly focus on trading under a single corporate brand - Porvair Filtration Group.

Tom Liddell, MD, stated, "Operationally, the business is managed as a single entity with each division contributing to common objectives and strategy. It is therefore the right time for our brand to properly reflect this. In the future we will increasingly align our divisional resources and capability with the demands of specific market segments operating under a single unifying 'Porvair Filtration Group' brand identity. This will help us to communicate the full capability of the company, rather than that of a single division."