Exco InTouch, MMG to provide effective patient recruitment and retention
- Posted on 18 September 2008
Mobile messaging provider for the pharmaceutical industry Exco InTouch has partnered patient enrolment company MMG to enhance the efficacy of patient recruitment and retention services for pharmaceutical sponsors.
The integration of Exco InTouch's REACT short messaging service (SMS) technology will complement MMG's services, enhancing the company's ability to quickly find quality patients through advertising, pre-screening and selection.
The mobile technology would also allow MMG to interact directly with subjects during a clinical study, which can significantly improve retention for faster and more cost-effective trials.
