PharmaAsia.com
is available for sale
About PharmaAsia.com
Former two words, brandable .com domain being an info blog made to keep readers up-to-date with the latest happenings in the pharmaceutical industry.
Exclusively on Odys Marketplace
$4,110
What's included:
Domain name PharmaAsia.com
Become the new owner of the domain in less than 24 hours.
Complimentary Logo Design
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Built-In SEO
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Existing Tools Protect Products
Protecting pharmaceutical products against counterfeiting or fraudulent importation of donated or discounted drugs is a concern of the supply chain. This remains as a permanent challenge in light of the increase in counterfeiting actions. This article describes new technologies based on digital imaging solutions using standard packaging printing processes (offset, rotogravure and flexography), which generate invisible marking on primary and secondary packaging, printed with regular visible ink. The detection of the presence (genuine) or the absence (fake) of the invisible marking is remotely performed on a worldwide basis using consumer electronic products, such as low cost office scanners or personal digital assistant (PDA) phones equipped with digital cameras, combined with efficient and secured worldwide data communications facilities. These new solutions can be covertly and seamlessly integrated into packaging production without extra cost. Almost every branded pharmaceutical product is a potential target for counterfeiters or fraudulent re-importation. The multiplication of supply sources in today's global economy makes certification of every supply source a nightmare. This is a key factor for the rapid increase of counterfeiting attacks, including in countries where the supply chains are well established and trustworthy. In 2006, the World Health Organization reported that many countries in Africa and parts of Asia and Latin America have areas where more than 30% of medicines on sale are counterfeit. About less than 10% are found in other developing markets. Generally, a reasonable range is between 10% and 30%. Custom seizures show an increase in criminal mixing of genuine drugs with fake ones reprocessed for delivery in the original genuine packaging, states Counterfeiting Intelligence Bureau of the International Chamber of Commerce, Anti-counterfeiting Directory 2007. The real thing It is commonly admitted among specialists that anti-counterfeiting processes can be divided into two main categories: • the visible or overt processes; • the processes which are invisible to the naked eye or covert. Many pharmaceutical companies have added visible security features to their packaging. These include holograms, embossing, special ink and two-dimensional bar codes. However, these visible features provide minimal security and require staff training for effective authentication. Furthermore, companies are offering hologram duplication services via the Internet at very low prices. Hopes were then placed on Radio Frequency Identification (RFID) technology, which consists of the inclusion of a passive antenna in the packaging. However, RFID technology was primarily developed for optimization of the supply chain to achieve just-in-time delivery and not for anti-counterfeiting purposes. It has been revealed that it is costly and incompatible with many substances, such as aluminum blisters, for use as an affordable and efficient anti-counterfeiting measure. If fraudulent business is generated through sales of a mix of genuine and fake medicines in a reprocessed genuine secondary packaging, marking the secondary packaging with visible security features or visible coding may not provide sufficient protection. Sophisticated techniques can therefore be found in covert security elements. They have features that are not visible to the naked eye and require dedicated detection means. With covert elements, counterfeiters must know that there is a security element before they can attack it. On the contrary, if the security feature is visible, the point of attack is evident. The most popular covert security solution is invisible ink, such as ultra violet (UV) ink, which is visible under ultra violet light, or infrared (IR) ink, which is visible under infrared light. To authenticate these inks, a lamp emitting light in the required wavelength range is needed. However, these inks are easily available in the market. There are other chemical tracers or ink additives providing security against counterfeiting, such as DNA or magnetic tracers, which provide higher security as using rare and dedicated detection devices. The problem with such special inks, ink additives or taggants resides in the related logistics and manufacturing procedures, such as press cleaning, temperature and pressure sensitivity, as well as interaction with other chemicals. Although they are very efficient and effective, it costs to implement and deploy. Onsite authentication, in the retail space for example, is also difficult. These techniques based on a security additive can be qualified as analog or hardware based, as they require additional security elements or special substances that subsequently have to be managed by the branded product manufacturer in a secured environment, involving a third party security supplier in the packaging production chain.